Lauren Stepsky Unit 2

 19/11/24 Project Management Project managment in media is the role of ensuring all aspects of a given production run smoothly by overseeing a number of people and departments. The project manager must ensure that deadlines are met and the brief is followed by liasing with others and holding them to account. Key traits of a project manager good communicator calm team work displine negotiation time keeping creative organisation skills analytical budgeting  leadership These are different methods for project management: Project management software e.g. Monday.com, online excel, Teams Spreadsheets e.g. offline excel Production schedules Gantt charts, To do list, (by having everything online it can be shared to people) Production scheduals: The best way to manage media projects is to create a PRODUCTION SCHEDULE. This brings together logistic and resource details and includes all tasks, milestones and the time-scales and deadlines and allows the tracking of progress This is shared ...

 14/11/25 Target Audience Demographic BBC masterchef - primary most adults aged 25+ -secondary mostly women and some younger audiences  -teritary wider appeal to those who enjoy cooking  Death in paridise Target audeince - their importance  - media production companies spend a lot of money correctly defining and identifying their audience for a product  - if this is not done properly they will not be succesful - to do this, they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product  Audience Demographics  GRACE  Phsychographics  Geodemographics  Sexual orientation  mainstream  niche  psychographics - personality traits/interests - newspapers products promoting climate change and sustainability socio-economic groups - social and economic situation -  geographic - local geographic and cultural impact- magazines targeting area...

13/11/24 Analysing and Interpreting Client Briefs  Doesnt tell us who the TA is  Not specify film idea or genre  No deadline Is this brief correct for the person as it requires print and the person is an expert in film (Personnel) Mind Map - Mind mapping is the process of visually organizing information by creating a diagram called a mind map. It starts with a central idea placed at the center of the page, and related concepts branch out from it in various directions Moodboard - A mood board is a collection of visuals that help convey a certain style or concept. It can include images, colors, textures, and text, and is used by designers. Blue sky thinking - being very ambitious in brainstorming - generating ideas forgetting limitations SWOT -strength, weaknesses, oppertunities and threats  STRENGTHS - what the organisation does well. What distinguishes you from your competitors? What advantages does your organisation have over others? Highly motivated staff, competit...

  13/11/24 Mini Test Reflect and Perfect What did you do well? I explained my answers very clearly and my revision was very precised and detailed. What did u do to revise? I blurted on a mindmap and wrote down everything i need to know and i kept rewritting the work to keep it in my mind.

 12/11/24 Client Brief What is a brief DEFINITION: A brief is a document/request outlining what needs to be produced – the requirements Theres different types of briefs: Formal-Based on a scheduled meeting between client and producer. Client outlines their requirements for the product. Written documentation is provided for the meeting setting out the rules and regulations to be followed. The meeting allows detail to be looked at and follow up meetings to be arranged. This can also be done by video conferencing. Informal-The client will discuss their requirements during a telephone call. There will be no documentation provided, with the client and the producer coming to a verbal agreement about the product to be produced Negotiated -The client and producer work together to develop a brief for the project and digital media product. Discussions take place where the various aims and objectives are agreed before anything is formally written down Reebok campaign   target audein...