Analysing and Interpreting Client Briefs

13/11/24

Analysing and Interpreting Client Briefs 

  • Doesnt tell us who the TA is 
  • Not specify film idea or genre 
  • No deadline
  • Is this brief correct for the person as it requires print and the person is an expert in film (Personnel)










  • Mind Map - Mind mapping is the process of visually organizing information by creating a diagram called a mind map. It starts with a central idea placed at the center of the page, and related concepts branch out from it in various directions
  • Moodboard - A mood board is a collection of visuals that help convey a certain style or concept. It can include images, colors, textures, and text, and is used by designers.
  • Blue sky thinking - being very ambitious in brainstorming - generating ideas forgetting limitations

SWOT -strength, weaknesses, oppertunities and threats 

  • STRENGTHS - what the organisation does well. What distinguishes you from your competitors? What advantages does your organisation have over others? Highly motivated staff, competitive rates, strong creative track record…What do you do better than anyone else? What are your values as a business? What unique or low-cost resources can you draw upon that others can't? Identify your organisation's USP. What do your competitors see as your strength?
  • WEAKNESSES are what you could improve concerning personnel, resources, systems, and procedures, and the sorts of practices you should avoid
  • OPPORTUNITIES - openings or chances for something positive to happen from situations outside your organisation. (might arise from developments in the market, or in the technology you use). These don't need to be game-changers: even small advantages can increase your organization's competitiveness. 
  • THREATS  - anything that can negatively affect your business from the outside, such as supply chain problems, shifts in market requirements, or a shortage of recruits. It's vital to anticipate threats and to take action against them before you become a victim of them obstacles you face in getting your product to market and selling


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