Target Audeince

 14/11/25

Target Audience


Demographic


BBC masterchef

- primary most adults aged 25+

-secondary mostly women and some younger audiences 

-teritary wider appeal to those who enjoy cooking 

Death in paridise

Target audeince - their importance 

- media production companies spend a lot of money correctly defining and identifying their audience for a product 

- if this is not done properly they will not be succesful

- to do this, they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product 

Audience Demographics 

  • GRACE 
  • Phsychographics 
  • Geodemographics 
  • Sexual orientation 
  • mainstream 
  • niche 
psychographics - personality traits/interests - newspapers products promoting climate change and sustainability
socio-economic groups - social and economic situation - 
geographic - local geographic and cultural impact- magazines targeting areas/communities culturally and geographically e.g. jewish cronical 

















socio - economic group - gymnastics coach

age - 17

gender - female

ethnic group - white/ brittish/ jewish 

psychographic - aspirer/succeder 

geodemograohic - suburban/london/south-east

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