Pre Production Documents

 12/12/24

Pre Production Documents

Treatment

Contains more detail than a basic project outline

Exact structure depends on medium

Has two specific audiences:

Production team use it as reference point. Vital in large productions as communication might be hard – makes sure they don’t go off track. Also basis for all other detailed pre-prod docs

Client/Boss/Investor to get a much better idea of what the finished project will be

Film Treatment 

Working title, logline (short sentence to summarise the premise of your film), plot summary, key characters, possible locations

TV Treatment

Working title, logline, main characters, episode outlines, main story arcs

Advert Treatment

Story outline, how/why it will connect with an audience, budget, highlight the product you’re advertising (why does the audience need to know about it?)

Asset Logs 

Mock up:

• Similar to flatplans & wireframes, but contain more detail, such as content and colour schemes
• Shown to clients to gain feedback before the final version
• Used in print and online media mostly
• New software means that page mock ups for interactive products now often include their interactive elements – this is now becoming a hybrid with a prototype

Prototype:

• An early model of a media product
• Particularly used in interactive media such as video games or websites
• Allows early testing of the product to ensure the product meets the client and user needs, as well as has functionality
• Will not include all the stylistic elements required in the final product, but the key, core functional elements should be working

Flat plan/wireframe:

• A 2D drawing which represents how all elements are laid out in a print or web based text.
• Allows the designer to see if proportions of each element are correct and if all required elements are included
• Detail of each aspect is not included – purely a layout tool with each element simple and labelled. 
• Can be used to plan the layout of a studio, set or other physical space
• Must be quick and easy to modify so that layout changes can be made with minimal fuss

Strength 

• easy to understand 
• represents how all elements are laid out 
• easy to make changes 

weaknesses 

• lacks detail
• it doesn't allow for testing 

Proposal/Pitch:

• If written up as a document known as a Proposal
• If presented known as a pitch
• Used to sell an idea to a client/boss
• The initial idea for a project – not particularly developed
• The written Proposal is often more detailed as the creator has to get all their info in without speaking
• Audience for a proposal is normally management – so it needs to be in non-technical language

Proposals usually include:

• Target Audience
• Content Ideas
• Resource requirements
• Costs outline
• Timescale outline
  

Risk Assessment:

• A reminder from your coursework!
• A risk assessment document works as a plan to help identify and reduce risk. 
• A risk assessment has the following stages: 1. Hazard identification (what is the hazard/risk?)2. What the risk is3. Who is at risk4. Control measures (steps to reduce the hazard)5. Hazard level (either done in numbers or colours)