Client Brief

 12/11/24

Client Brief

What is a brief

DEFINITION: A brief is a document/request outlining what needs to be produced – the requirements

Theres different types of briefs:

  • Formal-Based on a scheduled meeting between client and producer. Client outlines their requirements for the product. Written documentation is provided for the meeting setting out the rules and regulations to be followed. The meeting allows detail to be looked at and follow up meetings to be arranged. This can also be done by video conferencing.
  • Informal-The client will discuss their requirements during a telephone call. There will be no documentation provided, with the client and the producer coming to a verbal agreement about the product to be produced
  • Negotiated -The client and producer work together to develop a brief for the project and digital media product. Discussions take place where the various aims and objectives are agreed before anything is formally written down

Reebok campaign 

  •  target audeince males 35-50
  • social grade - job and salary
  • advertisments in the form of print - e.g. magazine ads, tube, buses, billboards, posters, newspapers 
  • today it is very likely that reebok would have a hybrid campaign using relevant social media which targets this audience: x, linked in and facebook
Briefs
  • Contractual-The brief is outlined within a contract of employment
  • Tender-A client publishes an advert making clear they need a media product to be created, and requests bids from production companies. Production companies then send in their brief or pitch in response, detailing estimated costs, timescales and how the product will be produced.
  • Commissioned -A client hires a separate independent media company to create a media product for them. The media company will do their own research, create a proposal and do the planning for the project. The product will be developed based on this. A commissioner from the client oversees all of this





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