Research

 04/12/24

Research

Quantitative:

  • data that is easily quantified and therefore easy to analyse and measure
  • answers tend to be short and limited 
  • questions seek out closed responses 
  • e.g. closed questions, surveys and page traffic 
Qualitative:
  • data that is difficult and therefore takes longer to analyse 
  • answers are more detailed and better in quality
  • questions are open ended
  • e.g. observations, open questions, case studies and focus group (bringing a small group of people together to find out views and opinions on a certain topic)
Two Types of Research:
primary - collecting new data through direct contact with people through interviews, focus groups and surveys 
secondary - relies on existing data and information published on the internet, magazines or other reliable sources 

Market and Audience Research:

Market research is an effort to gather information about target markets and audiences

It is a very important part of any media company’s business strategy. Market research helps them identify and analyse the needs of the market, the market size and the competition. It also allows them to understand the target audience: what they expect and desire.

The research is both qualitative techniques such as focus groups and in-depth interviews, as well as quantitative techniques such as customer surveys, and the analysis of secondary data.

Primary Research methods:

Focus Groups
  • Advantages: You are able to speak directly to the target audience. Able to understand what the target audience wants. You can share prototypes, visualization diagrams, wireframes
  • Disadvantages: People might feel under pressure to change or follow opinions. Can be expensive! 
Questionnaire
  • Advantages: Quantitative AND qualitative feedback. Data is more accurate and reliable as it’s from the target audience. 
  • Disadvantages: Unreliable data as people rush through answers
Surveys
  • Advantages: Can get a range of different responses, cost effective
  • Disadvantages: People may lie to rush through, it can provide limited quantitative data
Secondary Research Methods:
Internet
  • Advantages: easily accessible, wide range of data available
  • Disadvantages: It is not 100% reliable, conflicting data 
Books
  • Advantages: credited author makes data more reliable
  • Disadvantages: very time consuming 
Newspapers
  • Advantages: easily accessible, 
  • Disadvantages: very biased data
Market and Audience Research 

Market research is an effort to gather information about target markets and audiences

It is a very important part of any media company’s business strategy. Market research helps them identify and analyse the needs of the market, the market size and the competition. It also allows them to understand the target audience: what they expect and desire.

The research is both qualitative techniques such as focus groups and in-depth interviews, as well as quantitative techniques such as customer surveys, and the analysis of secondary data.



Comments

Post a Comment

Popular posts from this blog

Analysing and Interpreting Client Briefs

Image
13/11/24 Analysing and Interpreting Client Briefs  Doesnt tell us who the TA is  Not specify film idea or genre  No deadline Is this brief correct for the person as it requires print and the person is an expert in film (Personnel) Mind Map - Mind mapping is the process of visually organizing information by creating a diagram called a mind map. It starts with a central idea placed at the center of the page, and related concepts branch out from it in various directions Moodboard - A mood board is a collection of visuals that help convey a certain style or concept. It can include images, colors, textures, and text, and is used by designers. Blue sky thinking - being very ambitious in brainstorming - generating ideas forgetting limitations SWOT -strength, weaknesses, oppertunities and threats  STRENGTHS - what the organisation does well. What distinguishes you from your competitors? What advantages does your organisation have over others? Highly motivated staff, competit...
Read more

Target Audeince

Image
 14/11/25 Target Audience Demographic BBC masterchef - primary most adults aged 25+ -secondary mostly women and some younger audiences  -teritary wider appeal to those who enjoy cooking  Death in paridise Target audeince - their importance  - media production companies spend a lot of money correctly defining and identifying their audience for a product  - if this is not done properly they will not be succesful - to do this, they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product  Audience Demographics  GRACE  Phsychographics  Geodemographics  Sexual orientation  mainstream  niche  psychographics - personality traits/interests - newspapers products promoting climate change and sustainability socio-economic groups - social and economic situation -  geographic - local geographic and cultural impact- magazines targeting area...
Read more

LO1 Mini Test Reflect and Perfect

  13/11/24 Mini Test Reflect and Perfect What did you do well? I explained my answers very clearly and my revision was very precised and detailed. What did u do to revise? I blurted on a mindmap and wrote down everything i need to know and i kept rewritting the work to keep it in my mind.
Read more