Lauren Stepsky Unit 2

 18/12/24 Justification and Evaluation Evaluation This will be the last question in your exam It will be worth 18 or 20 marks – this makes up around a quarter of the marks. The examiner expects 2 pages – overall it should be (minimum) four paragraphs It is crucial that you link your response back to the set brief. The evaluation could test you on any creative OR logistic documents Essentially it asks you why doing that piece of paperwork would be helpful or unhelpful for that project. Is not theory based Requires application of knowledge to practical briefs and settings There must be some evaluation – discussion of the strengths and weaknesses of that method You must show detailed knowledge of the method and where it fits in the pre-prod process Provide evidence to back up your reasoning – examples of why something is a strength or a weakness for that company/project You must use relevant technical terminology Strong SPAG – this is an essay question Strength: Identify the pre-prod...

  12/12/24 Pre Production Documents Treatment Contains more detail than a basic project outline Exact structure depends on medium Has two specific audiences: Production team use it as reference point. Vital in large productions as communication might be hard – makes sure they don’t go off track. Also basis for all other detailed pre-prod docs Client/Boss/Investor to get a much better idea of what the finished project will be Film Treatment  Working title, logline (short sentence to summarise the premise of your film), plot summary, key characters, possible locations TV Treatment Working title, logline, main characters, episode outlines, main story arcs Advert Treatment Story outline, how/why it will connect with an audience, budget, highlight the product you’re advertising (why does the audience need to know about it?) Asset Logs  Mock up: Similar to flatplans & wireframes, but contain more detail, such as content and colour schemes Shown to clients to gain feedback b...

 04/12/24 Research Quantitative: data that is easily quantified and therefore easy to analyse and measure answers tend to be short and limited  questions seek out closed responses  e.g. closed questions, surveys and page traffic  Qualitative: data that is difficult and therefore takes longer to analyse  answers are more detailed and better in quality questions are open ended e.g. observations, open questions, case studies and focus group (bringing a small group of people together to find out views and opinions on a certain topic) Two Types of Research: primary - collecting new data through direct contact with people through interviews, focus groups and surveys  secondary - relies on existing data and information published on the internet, magazines or other reliable sources  Market and Audience Research: Market research is an effort to gather information about target markets and audiences It is a very important part of any media company’s business st...

 03/12/24 Logistics Logistics: Complex process of organisation resources for production - ensuring all personnel props, equipment and locations are in the right place at the right time, especially on big productions like a major film, which will also involve doing a recd. Poor planning lead to high costs. This includes getting: personnel and hiring  props production equipment  locations  transport  care on location (feeding) The production company must not only get the resources, but they need them for the right time and for the best value possible.  Important points on logistics in media production: if you cant use a real physical location that you think is best, you can use post production techniques such as editing, CGI, green screen. E.G. expensive and complex to take a filming crew to a remote island (dangers, health and safety, permission, access)- You look for alternatives  If you are on location - use the local community for extras - employment...